Maharashtra Meeting Election Outcomes 2024: Robin Sharma On Ladki Behen and extra.
New Delhi:
Robin Sharma, the marketing campaign strategist of Maharashtra Chief Minister Eknath Shinde, advised NDTV in the present day that the Lok Sabha election outcomes had spurred them to spruce up their act and get governance and the message about it shipshape earlier than the meeting election was introduced.
“The worry of loss motivated us to work laborious, make course correction and do no matter was wanted to carry the alliance again on monitor,” he advised NDTV in an unique interview. It left no room for complacency additionally ensured that the ruling alliance had handled the powerful questions when the MVA was bickering over seat share and the all-important query of who can be the Chief Minister.
Consequently, “We have been forward compared to the MVA when it comes to planning, preparedness, candidates, marketing campaign technique,” he stated.
He attributed the victory to the function performed by Chief Minister Eknath Shinde, saying it was “all about his laborious work. He rolled out campaigns that actually benefited folks. He additionally campaigned in seats the place the BJP and Shiv Sena have been contesting, making certain that their alliance is correctly recognised by folks”.
Requested if the Ladki Behen proved to be the X issue for the landslide win of the ruling alliance, he stated, “Positively… it gave a fillip to the marketing campaign”.
“It is because Ladki Behen was not simply an announcement, they acquired Rs 7,500 of their account throughout some massive competition,” he stated.
“Now we have seen the information of how these girls have began spending this cash on themselves, caring for themselves. Particularly girls who’re affected by anaemia. Involvement in colleges have gone up and so they have began saving cash for themselves… So there’s lots of belief that we are going to ship,” he stated.
“That is the primary time girls have been receiving such cash in Maharashtra. So it undoubtedly helped us,” he added.
Mahayuthi — the ruling alliance of Mr Shinde’s Sena, Ajit Pawar’s faction of the Nationalist Congress Get together and the BJP — are forward on 236 of Maharashtra’s 288 seats.
The Opposition MVA – the Shiv Sena faction of Uddhav Thackeray, Sharad Pawar’s faction of Nationalist Congress Get together and the Congress — are forward on simply 48 seats.