Dwelling-cooked meals is usually thought-about a luxurious for folks working away from their hometowns. For a lot of Indians working overseas, particularly in international locations like the USA, it may well really feel like a distant dream. Nonetheless, a bunch of enterprising Gujarati girls in New York has discovered a approach to fulfil this craving. They’ve created a system that delivers home-cooked, desi-style meals to Indian professionals within the metropolis. This initiative mirrors Mumbai’s well-known dabbawalas, however with a twist-operating legally in New York requires navigating a fancy net of meals licenses. Regardless of these challenges, this area of interest service has tapped right into a rising demand, providing a homely expertise with the comfort of supply and proving that there is important potential in catering to particular teams of individuals.
One social media creator, Ishan Sharma (@ishansharma7390), who specialises in content material round YouTube, AI, enterprise, and freelancing, lately drew consideration to this phenomenon in a reel on Instagram.
“Simply heard from a good friend who lives and works right here in New York about how he will get lunch delivered proper in his workplace 5 days per week. He confirmed me a bunch that he was added to and was named #4, which had 800 folks in it. Think about the full variety of clients they should be serving each day,” he wrote within the caption.
Watch the video right here:
“And all of it works on WhatsApp. They put together all of the meals at residence, and an uncle delivers them one after the other to each workplace. Actually fascinating for me to see. An incredible small enterprise concept you can check out as effectively. Solely have to effectively plan out the supply to finish the loop.”
Properly, this small enterprise concept was additionally reportd in The New York Times and different media organisations a number of instances.
In line with NYT, “there are a number of girls, largely in Queens, making meals for time-pressed Indians who really feel that tug for ghar ka khanna (home-cooked meals). These cooks are sometimes housewives who prove dishes which will remind you of your mom’s or grandmother’s. Every is completely different: some are South Indian and expert at sambars, rasams, and rice dishes.”